Face To Face With Failure Through Awareness: An Interview With Taylor Perkins

Taylor Perkins is the Owner of BreatheBetter Cult, a consumer brand focused on promoting nasal breathing and sleep optimization through mouth taping. With a background in finance and economics, he previously worked in sales and investment markets before co-founding Muunifi, a financial content platform that was ultimately unsuccessful. Taylor now creates content on self-awareness, human potential, and alternative perspectives, amassing an audience of over 600,000 followers across TikTok and Instagram.

Here's a glimpse of what you'll learn:

• [02:59] Taylor Perkins’ passion for pushing humanity forward

• [04:30] How mouth taping transformed Taylor’s sleep, energy, and stress levels

• [08:37] Why Taylor calls his company “Join the Cult” and what it means

• [14:14] The rise and fall of Muunifi and the hard lessons Taylor learned

• [21:13] Why not all ventures need saving

• [25:30] How to follow your highest passion wisely

• [28:52] Taylor’s shift from investing in financial markets to building sustainable brands

• [32:10] The power of radical authenticity in content creation

• [34:25] How deep dives and series-based content help grow an audience

• [40:00] The role of self-awareness in personal transformation

• [52:49] A mind-expanding look at quantum physics, consciousness, and reality

In this episode...

Failure forces us to confront the deepest parts of ourselves. When everything crumbles — our businesses, plans, even our sense of identity — what’s left? Do we fight to salvage what’s broken, or do we surrender to the lesson hidden within the loss?

According to Taylor Perkins, a content creator and entrepreneur focused on human potential, failure is only devastating when we let our past define our future. He highlights how personal setbacks, including the collapse of his highly anticipated startup, catalyzed his most profound transformation. Instead of resisting, Taylor embraced radical self-awareness, questioning societal norms, personal identity, and even reality itself. This shift allowed him to rebuild — not just financially, but mentally and emotionally — proving that true success comes from mastering the mind, not just the market.

In this episode of The Bottom Line podcast, host Nicholas Kusmich sits down with Taylor Perkins, Owner of BreatheBetter Cult, to discuss the intersection of failure and self-awareness. Taylor shares how letting go of a failing business freed him to build something even greater, why self-awareness is the key to personal reinvention, and how radical authenticity on social media helped him grow a loyal audience. He also highlights the unexpected role of breathwork in rewiring the mind for resilience.

Resources Mentioned in this episode

• Nicholas Kusmich: Website | LinkedIn

• Taylor Perkins: LinkedIn | Instagram | TikTok

• BreatheBetter Cult

• “Light In The Dark - An Interview With Scott Berman of Sky Cave Dark Retreats” on The Bottom Line

• “Bankruptcy to 9-Figure Exit - An Interview With Brad Pedersen” on The Bottom Line

• Muunifi

• The Prosperity Paradox: How Innovation Can Lift Nations Out of Poverty by Clayton M. Christensen, Efosa Ojomo, and Karen Dillon

• Genevieve Roch-Decter on LinkedIn

• Awareness: Conversations with the Masters by Anthony De Mello

• All-In Podcast

• The Surrender Experiment: My Journey into Life's Perfection by Michael A. Singer

Quotable Moments

• "My biggest passion is pushing humanity forward and trying to contribute in a positive way that is going to push things forward."

• "I've been so conditioned to think in a specific way since birth, and then we just assume that's the only way to think."

• "Authenticity is continually going inwards, facing the shadows to find out who is the core you, not the conditioning."

• "Stick with whatever your highest passion is in the moment. There's a reason why that idea is in your head."

• "I believe you're born into fear-based conditioning. Authenticity is finding who you are without all these societal constructs."

Action Steps

1. Practice meditation and mindfulness: Enhance self-awareness and clarity by incorporating meditation practices, which can help clear mental clutter and improve focus.

2. Explore quantum physics concepts: Delve into the fascinating world of quantum physics to expand your understanding of reality and human potential.

3. Embrace radical authenticity: Be true to yourself by facing personal shadows and embracing who you are at your core.

4. Invest in personal growth: Continuously seek learning opportunities and invest in personal development to expand your skill set and knowledge.

5. Engage in shadow work: Work on uncovering and addressing your traumas and insecurities to achieve greater self-awareness and fulfillment.

Sponsor for this episode...

This episode is brought to you by NicholasKusmich.com, where we specialize in helping coaches, consultants, experts, and agencies achieve extraordinary results through high-impact Facebook advertising.

To maximize your ROI and scale your business rapidly, you need a marketing strategy that is both precise and powerful. At NicholasKusmich.com, we combine cutting-edge techniques with deep market insights to deliver unmatched results for our clients.

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