The Godfather of the High-Ticket Industry: An Interview With Russ Ruffino of Clients on Demand
Russell (Russ) Ruffino is the Founder & Creator of Clients On Demand™, a company that helps coaches, experts, and authors turn their expertise into high-ticket online coaching programs. Since its inception, Clients On Demand™ has served over 6,000 clients, generating more than $100 million in revenue and establishing itself as a leader in the high-ticket coaching space. He pioneered the approach of offering streamlined, high-value offers over traditional, lower-priced models, emphasizing the profound impact that premium pricing can have for both clients and providers. Passionate about sharing what works and what doesn’t, Russ offers resources, including a free webinar, to support clients in reaching their goals.
Here's a glimpse of what you'll learn:
[3:11] Russell Ruffino explains what Clients On Demand™ does for coaches, consultants, and experts
[7:09] Why mindset is essential for success in high-ticket sales
[9:58] How to overcome limiting beliefs around pricing and expertise value
[12:25] The story of Russ’ transition from low-ticket to high-ticket sales
[18:24] Achieving the first $200k and what it meant for Clients On Demand™
[20:47] Why personalizing and automating client funnels was crucial for sustainable growth
[29:57] Staying ahead in a competitive and evolving high-ticket industry
[35:16] Key lessons Russ learned from failures and setbacks along the way
[42:07] The critical role of mindset in success and how it shapes business outcomes
In this episode...
In the world of online business, a strategy stands out for generating powerful results — and it’s not about selling low-cost products or chasing volume. How can entrepreneurs reimagine their expertise as premium, high-ticket offers that clients are eager to invest in? And what’s the secret to building a successful, sustainable business without relying on the traditional “low-ticket” grind?
According to Russell Ruffino, a trailblazer in high-ticket sales and premium coaching, the key lies in understanding the real value of transformation. He explains that pricing should mirror the value of life-changing outcomes delivered, not just match the market or competitor standards. When clients are financially committed, Russ argues, their commitment deepens, enabling them to achieve substantial, lasting results. This shift enables entrepreneurs to create a significant impact with fewer clients, ultimately enhancing the business experience for both clients and providers.
In this episode of The Bottom Line podcast, Nicholas Kusmich sits down with Russell Ruffino, Founder & Creator of Clients On Demand™, to discuss the high-ticket business model. They explore how to build transformative programs that command premium pricing and why mindset is as crucial as strategy. Russ also shares his thoughts about adapting as the high-ticket industry evolves and where he sees the next frontier of online business.
Resources Mentioned in this episode
Clients On Demand™: Website | Schedule a Call
Special Mentions
Related Episodes
Quotable Moments
"Your pricing should be based on the value of the outcome that you deliver."
"When you're charging a high ticket price, everybody wins."
"The right strategy executed from the wrong mindset will fail every time."
"If you want to evolve spiritually, don't go sit in a cave and meditate. Start a business."
"Somebody with a bulletproof mindset will find a way to win no matter what."
Action Steps
Recognize the true value of your offer: Shift your mindset to pricing based on the value of the outcome you deliver rather than the cost of service or what competitors charge. This approach helps you understand the immeasurable worth of solving significant life challenges, allowing you to confidently charge premium prices.
Embrace high-ticket pricing for deeper impact: Adopt a high-ticket model to focus on fewer clients, offering them a VIP experience that ensures they achieve transformative results. This strategy not only accelerates your income goals but also enhances client commitment and satisfaction, resulting in a profound impact.
Continuously question industry norms: Don't just accept conventional wisdom; test assumptions and explore alternatives. You might discover innovative methods that challenge the status quo, leading to breakthroughs like the development of high-ticket sales funnels directly from cold traffic.
Invest in mindset coaching: Recognize that success is deeply tied to mindset; integrate mindset coaching to help overcome fears, self-doubt, and limiting beliefs. This investment is crucial for both you and your clients to stay committed and resilient in the face of challenges.
Innovate and adapt relentlessly: Constantly look for what could be improved in your current model and be willing to test new approaches. Allocating resources to experimentation ensures you stay ahead of industry trends, allowing you to refine and evolve your business strategies effectively.
Sponsor for this episode...
This episode is brought to you by NicholasKusmich.com, where we specialize in helping coaches, consultants, experts, and agencies achieve extraordinary results through high-impact Facebook advertising.
To maximize your ROI and scale your business rapidly, you need a marketing strategy that is both precise and powerful. At NicholasKusmich.com, we combine cutting-edge techniques with deep market insights to deliver unmatched results for our clients.
To learn more, visit NicholasKusmich.com and discover how we can help you take your business to the next level.
