How Cole Gordon “Accidentally” Created an 8 Figure Business With Closers.io
Cole Gordon is the Founder of Closers.io, a sales training and recruitment company that helps businesses build and optimize internal sales teams. With years of experience in high-ticket sales, Cole has developed a proven system for scaling sales teams and improving lead conversion. His journey from med school dropout to industry leader includes working with top brands, spearheading innovative sales strategies, and expanding Closers.io to eight-figure revenue.
Here's a glimpse of what you'll learn:
[02:41] How Cole Gordon's company builds high-performing internal sales teams
[05:54] The challenges and triumphs of rapid business scaling
[08:15] How Cole popularized the concept of setters before closers in sales
[13:59] Cole's transition to becoming a sales guru
[19:53] The blueprint for scaling your company effectively
[23:31] Leveraging luck and timing for business success
[25:43] How overcoming limiting beliefs can accelerate growth
[34:53] Lessons in leadership and team building for rapid growth
[47:26] Why mastering sales is crucial in the info product industry
In this episode...
In the high-ticket sales world, everyone wants to know the magic formula for building a business that scales fast. But what if you stumbled onto a strategy that skyrocketed your revenue before realizing its full potential? How do you transform early ideas into an eight-figure powerhouse?
According to Cole Gordon, a leading sales and recruitment expert, the key to explosive growth lies in a deep commitment to mastering sales and constantly improving client experience. He highlights the importance of adaptability, recalling how he fine-tuned Closers.io’s processes to meet rising demand. Emphasizing quality control and high-caliber recruiting, Cole believes that building an exceptional sales team goes beyond hiring skilled reps; it’s about hiring potential leaders who grow with the company. His dedication to excellence created a competitive edge that fueled rapid growth and sustainable success.
In this episode of The Bottom Line podcast, host Nicholas Kusmich sits down with Cole Gordon, Founder of Closers.io, to discuss the accidental journey that led him to eight figures in revenue. Cole dives into the systems and strategies that allowed him to scale quickly, his approach to quality recruitment and training, and his insights into sustainably managing rapid growth. He also shares his take on balancing ambition with a focus on long-term impact.
Resources Mentioned in this episode
Special Mentions
Related Episodes
Quotable Moments
"I realized there's a lot of things you could do, but that was like I was so gung ho."
"The quality of your company is the quality of what happens on the front lines."
"Do whatever you want when you grow up, do whatever makes you happy. You could do anything that you want."
"Part of also harvesting luck is just staying in the game for a long time and being in the right place."
"The founders I see that do the best, bar none, are the ones who really commit to selling their product or service."
Action Steps
Develop a clear marketing and sales system: Focusing on a single marketing channel and a solid acquisition system can drive business growth.
Invest in recruiting and training talent: Building a strong team with skilled individuals is crucial for scaling a business.
Adopt a client success management approach: Implementing a CSM team for onboarding, check-ins, and upselling can enhance client satisfaction and retention.
Leverage equity and profit sharing to attract top talent: Offering equity or profit-sharing opportunities can attract high-caliber professionals who drive business success.
Commit to continuous learning and adaptation: This mindset helps overcome limiting beliefs and capitalize on market trends, enabling entrepreneurs to navigate challenges and seize new opportunities effectively.
Sponsor for this episode...
This episode is brought to you by NicholasKusmich.com, where we specialize in helping coaches, consultants, experts, and agencies achieve extraordinary results through high-impact Facebook advertising.
To maximize your ROI and scale your business rapidly, you need a marketing strategy that is both precise and powerful. At NicholasKusmich.com, we combine cutting-edge techniques with deep market insights to deliver unmatched results for our clients.
To learn more, visit NicholasKusmich.com and discover how we can help you take your business to the next level.
