Hyper Growth - An Interview With HighLevel CEO Shaun Clark
Shaun Clark is the Co-founder and CEO of HighLevel, an all-in-one marketing and CRM platform designed for small- to medium-sized businesses. With a background in software development and entrepreneurship, he built HighLevel to help agencies, consultants, and business owners streamline their operations and automate client interactions. Before establishing HighLevel, he founded InvoiceSherpa, a platform to help businesses collect overdue invoices. In 2024, Shaun and his co-founders were named finalists for the Entrepreneur of the Year® 2024 Southwest Award by Ernst & Young.
Here's a glimpse of what you'll learn:
[1:40] Shaun Clark talks about his role and what HighLevel does
[3:25] How HighLevel started by solving small business marketing challenges
[5:39] Competing with industry giants and finding success
[7:32] Identifying underserved markets and pivoting based on customer feedback
[12:17] The power of customer-driven product development and community engagement
[20:23] How HighLevel empowers businesses to become SaaS-preneurs through white-label solutions
[24:16] Bootstrapping strategies for profitability and rapid growth
[26:44] Why companies hesitate to grow and how to overcome it
[36:42] The importance of lead nurturing and optimizing conversions through automation
[47:20] What’s next for HighLevel and its impact on businesses worldwide
In this episode...
Growth at an explosive pace is every entrepreneur’s dream, but few truly understand how to achieve it. What does it take to scale a business from the ground up, break into competitive markets, and create a product that practically sells itself? Is there a formula for hypergrowth, or does success come down to luck and timing?
According to Shaun Clark, a visionary in the SaaS industry, hypergrowth isn’t about luck; it’s about solving real problems and listening to customers. He explains how focusing on an underserved market helped his company scale rapidly, proving that demand-driven innovation is more powerful than a pre-planned strategy. By prioritizing customer feedback and continuously evolving the product to meet user needs, businesses can create momentum that fuels exponential growth. Shaun also emphasizes the importance of automation, scalability, and eliminating friction in sales and marketing to drive long-term success.
In this episode of The Bottom Line podcast, host Nicholas Kusmich sits down with Shaun Clark, Co-founder and CEO of HighLevel, to discuss the key strategies behind hypergrowth. They break down how to identify market gaps, leverage automation to streamline business operations, and create a SaaS model that scales effortlessly. Shaun also shares how HighLevel empowers entrepreneurs to build software businesses without coding and gives advice on the mindset required for sustainable scaling.
Resources Mentioned in this episode
Quotable Moments
"If you’re really good at something and you’re really terrible at something else, find someone who’s really good at that."
"We never create a feature unless we know customers are already using it; otherwise, we almost always lose."
"Most people can figure out how to buy more ads, but the big missing piece is the conversion."
"If you respond to a lead in five minutes or less, your conversion rate is going to skyrocket."
"The bigger the competitors are, the less they can focus and create things that truly care about that one type of person."
Action Steps
Automate lead follow-up within five minutes: Set up automated text and email sequences to engage leads immediately, increasing the likelihood of conversion.
Identify and serve an underserved market: Focus on a niche that larger competitors overlook, then tailor your product or service to their specific needs.
Leverage customer feedback for product development: Regularly engage with customers to understand pain points and refine your offerings based on their real-world experiences.
Adopt a scalable business model: Transition from one-on-one services to a SaaS-based or recurring revenue model to increase long-term profitability and growth.
Test and optimize marketing messages: Split test different email, text, and ad copy variations to find what resonates most with your target audience and improves conversion rates.
Sponsor for this episode...
This episode is brought to you by NicholasKusmich.com, where we specialize in helping coaches, consultants, experts, and agencies achieve extraordinary results through high-impact Facebook advertising.
To maximize your ROI and scale your business rapidly, you need a marketing strategy that is both precise and powerful. At NicholasKusmich.com, we combine cutting-edge techniques with deep market insights to deliver unmatched results for our clients.
To learn more, visit NicholasKusmich.com and discover how we can help you take your business to the next level.
