What Matters Most - An Interview With MMT Founder Jayson Gaignard

Jayson Gaignard is the Founder of MMT Community, an exclusive, invitation-only network for entrepreneurs established in 2013. Recognized by Forbes as a "Top Networker to Watch," Jayson has curated events featuring prominent speakers such as Tim Ferriss and James Altucher. Originally known as Mastermind Talks (MMT), the community has since evolved into MMT Community. His work has been featured in publications like Entrepreneur Magazine and Business Insider, and he hosts the Community Made podcast, focusing on business and relationship building.

Here's a glimpse of what you'll learn:

• [5:27] Why Jayson Gaignard considers himself an artist rather than an entrepreneur

• [13:30] The struggles of writing a book and why it’s taking longer than expected

• [19:25] Business failures, hard lessons, and how they shaped Jayson’s approach to relationships

• [25:53] The origins of MMT and the role of careful curation in its success

• [31:33] Balancing demand and exclusivity while growing an entrepreneurial community

• [37:16] Managing difficult situations and broken trust

• [43:33] The difficult decision of removing people from a trusted network

• [52:51] Why community and relationships matter most

• [55:03] The best investment Jayson made in the last 12 months

In this episode...

Success in business is often measured by profit, but what if the true bottom line is something more? What if relationships, reputation, and the art of curating meaningful connections are the keys to long-term impact? How does one create a thriving, high-caliber network while staying true to personal values?

According to Jayson Gaignard, a world-class community builder and relationship strategist, true success isn’t self-made — it’s community-made. He highlights how curating the right people, fostering deep relationships, and prioritizing trust over transactions create sustainable impact. By focusing on meaningful connections rather than short-term gains, he has built an exclusive, high-demand network where top entrepreneurs thrive.

In this episode of The Bottom Line podcast, host Nicholas Kusmich sits down with Jayson Gaignard, Founder of MMT Community, to discuss what matters most in business and life. They explore the power of strategic relationships, the importance of curating the right people, and why exclusivity can drive deeper connections. Jayson also shares insights on navigating difficult decisions, including removing people from a trusted network.

Resources Mentioned in this episode

• Nicholas Kusmich: Website | LinkedIn

• Jayson Gaignard on LinkedIn

• MMT Community

• “Rewiring the Brain for a Better Life - An Interview With Paola Telfer of Sens.AI” on The Bottom Line

• “Hyper Growth - An Interview With HighLevel CEO Shaun Clark” on The Bottom Line

• James Clear

• Ryan Holiday

• Cal Newport

• “Bankruptcy to 9-Figure Exit - An Interview With Brad Pedersen” on The Bottom Line

• Entrepreneurs’ Organization (EO)

• Young Presidents' Organization (YPO)

• Tim Ferriss

• Zach Anner

• Who Not How: The Formula to Achieve Bigger Goals Through Accelerating Teamwork by Dan Sullivan with Dr. Benjamin Hardy

• Tony Robbins

Quotable Moments

• "I identify more as an artist, and to me, business is simply my canvas."

• "Many people spend their whole lives never hearing their own voice."

• "Nobody is self-made. The truth is, we are all community-made."

• "Relationships are a practice. If you want great friends, you have to be a great friend."

• "Investing in my relationships was the safest investment I could make when I had nothing else."

Action Steps

1. Curate your inner circle with intention: Surrounding yourself with the right people fosters meaningful relationships that drive long-term success and fulfillment.

2. Invest in relationships before you need them: Building authentic connections early on ensures a strong support system during challenging times and career transitions.

3. Be willing to make tough decisions in your network: Removing the wrong people from your circle protects trust, integrity, and the overall strength of your community.

4. Prioritize deep conversations over surface-level networking: Meaningful dialogue leads to stronger bonds, better opportunities, and relationships that provide lasting personal and professional value.

5. Seek mentorship and expert guidance strategically: Learning directly from experienced individuals accelerates growth, avoids costly mistakes, and opens doors to new opportunities.

Sponsor for this episode...

This episode is brought to you by NicholasKusmich.com, where we specialize in helping coaches, consultants, experts, and agencies achieve extraordinary results through high-impact Facebook advertising.

To maximize your ROI and scale your business rapidly, you need a marketing strategy that is both precise and powerful. At NicholasKusmich.com, we combine cutting-edge techniques with deep market insights to deliver unmatched results for our clients.

To learn more, visit NicholasKusmich.com and discover how we can help you take your business to the next level.