Zero to $60 Million in 6 Years - An Interview With Krista Mashore

Krista Mashore is the Owner of Krista Mashore Coaching, a company that helps real estate professionals and other entrepreneurs scale their businesses using innovative digital marketing strategies and mindset development. A former top 1% real estate agent with over 2,300 homes sold, Krista transitioned into coaching and grew her business to $60 million in six years. She is the author of seven books, including Stop, Snap & Switch, and has been recognized by Yahoo! Finance and SUCCESS magazine for her impact on the industry.

Here's a glimpse of what you'll learn:

• [3:54] Krista Mashore’s journey from teacher to real estate mogul

• [5:40] How Krista's childhood experiences shaped her mindset and drive

• [9:07] Turning personal challenges into powerful motivators for success

• [15:16] The role of "why" in driving determination and long-term success

• [19:10] Balancing emotional health and building resilience through mindset practices

• [23:37] Using the THRIVE method to build awareness of your thoughts and emotions

• [27:19] Why mindset is critical for overcoming obstacles and scaling success 

• [33:57] Marketing tactics and strategies that set you apart

• [40:07] The cost of building trust in a "trust recession"

• [43:26] Creating transformational sales events to sell high-ticket offers

• [47:00] How to stand out in a crowded industry through innovative marketing 

In this episode...

What does it take to grow a business from scratch to $60 million in just six years? Is it sheer determination, a foolproof strategy, or something else entirely? In a competitive market where trust is scarce and customers are cautious, building a scalable and profitable business might seem impossible. So, what’s the secret to achieving explosive growth?

According to Krista Mashore, a top digital marketing expert and coach, the key lies in mastering mindset and leveraging innovative marketing strategies. She highlights that success starts with building trust and offering value through consistent, authentic communication. By focusing on educating and serving her audience, Krista has not only revolutionized her approach to sales but also created a replicable model that’s helped thousands achieve similar success.

In this episode of The Bottom Line podcast, host Nicholas Kusmich speaks with Krista Mashore, Owner of Krista Mashore Coaching, to discuss how she scaled her business to $60 million in six years. Krista shares her strategies for overcoming limiting beliefs, how she harnessed Facebook ads to dominate her niche, and the power of serving over selling. She also offers practical advice on standing out in crowded markets and creating transformational sales events.

Resources Mentioned in this episode

• Nicholas Kusmich: Website | LinkedIn

• Krista Mashore on LinkedIn

• Krista Mashore Coaching

• Russell Brunson

• Jayson Gaignard on LinkedIn

• Stop, Snap & Switch: Train Your Brain to Unleash Your Limitless Life by Krista Mashore

• The 10X Rule: The Only Difference Between Success and Failure by Grant Cardone

• Jason Fladlien

• Ryan Deiss

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• “Doing the Unimaginable and Breaking Records - An Interview With Iron Cowboy James Lawrence” on The Bottom Line

Quotable Moments

• "I always tell my mom — it was great that this happened because it made me who I am."

• "You want to be a top producer; you've got to be a top marketer. Marketing first, everything else second."

• "High energy equals high income. The more energy you have, the more money you will make."

• "People see my story and realize, like, gosh, anything is possible."

• "You can really train your brain to work for you or against you."

Action Steps

1. Embrace digital marketing: By leveraging digital platforms, you can reach a broader audience, increase your visibility, and create a strong personal brand, which is crucial in today's competitive market.

2. Cultivate a strong mindset: Developing a resilient mindset helps you overcome limiting beliefs and enables you to stay focused and motivated despite challenges.

3. Focus on providing value: Instead of directly selling, Krista Mashore advocates for a "serve, not sell" mentality by offering valuable content and education to your audience.

4. Be innovative and stand out: By thinking outside the box and differentiating yourself from competitors, you can capture attention and make a lasting impression on potential clients.

5. Invest in personal and professional growth: Whether through courses, coaching, or networking, investing in yourself can provide valuable insights, connections, and skills that propel your career forward.

Sponsor for this episode...

This episode is brought to you by NicholasKusmich.com, where we specialize in helping coaches, consultants, experts, and agencies achieve extraordinary results through high-impact Facebook advertising.

To maximize your ROI and scale your business rapidly, you need a marketing strategy that is both precise and powerful. At NicholasKusmich.com, we combine cutting-edge techniques with deep market insights to deliver unmatched results for our clients.

To learn more, visit NicholasKusmich.com and discover how we can help you take your business to the next level.