Books That Make Millions - An Interview With Rob Kosberg of Best Seller Publishing
Rob Kosberg is the Founder and CEO of Best Seller Publishing, a company that assists people in writing, publishing, and marketing books to become bestsellers. He is a Wall Street Journal and USA Today best-selling author and has been featured on major media outlets like ABC, NBC, CBS, and FOX. Through his Publish. Promote. Profit.™ program, Rob has assisted over 1,000 clients — including professional athletes, US Ambassadors, and Fortune 500 CEOs — in creating and leveraging best-selling books to enhance their authority and grow their businesses. His latest book, Publish. Promote. Profit., achieved #1 Business book status on Amazon and became a bestseller on both USA Today and the Wall Street Journal Best Sellers Lists.
Here's a glimpse of what you'll learn:
[1:45] Rob Kosberg shares how his first book led to founding Best Seller Publishing
[8:06] How Amazon disrupted the publishing industry and created new opportunities
[11:06] Who should write a book and how it builds authority and business growth
[19:02] Ways to overcome writer’s block
[24:43] What is the best publishing path — traditional, hybrid, or self-publishing?
[34:11] How to structure a book for lead generation and business success
[40:34] Why PR and media appearances are more valuable for credibility than direct sales
In this episode...
Writing a book is often seen as a dream goal, a bucket-list achievement. But what if a book could do more than just sit on a shelf? What if it became the most powerful tool for generating leads, building authority, and making millions?
According to Rob Kosberg, a Wall Street Journal bestselling author and publishing expert, a book is a business asset, not just a creative project. He explains that most authors make little to no money from book sales alone, but those who know how to leverage their book for speaking engagements, PR, and lead generation unlock massive revenue potential. Rob emphasizes that positioning is key — a well-crafted book isn't just about sharing knowledge but about opening doors to bigger opportunities.
In this episode of The Bottom Line podcast, host Nicholas Kusmich sits down with Rob Kosberg, Founder and CEO of Best Seller Publishing, to discuss how entrepreneurs can turn books into million-dollar assets. Rob breaks down why book sales alone won’t make you rich, how to position a book for maximum impact, and why PR and media exposure elevate an author's credibility. He also shares insider strategies for getting a book into the right hands and making it a lead-generation powerhouse.
Resources Mentioned in this episode
“Hyper Growth - An Interview With HighLevel CEO Shaun Clark” on The Bottom Line
“What Matters Most - An Interview With MMT Founder Jayson Gaignard” on The Bottom Line
Quotable Moments
“Should everybody that’s listening to this podcast write a book? Yeah, 100%. Totally. They should.”
“Money loves speed, right? If it’s about economics, then write a check and get it done.”
“If you meet those two criteria, you’ll probably get a decent-sized check from a traditional publisher.”
“The beauty of a book is that you can sell it at a discount or free plus shipping.”
“No one cares if you hit a list if you’re running a book funnel for economic purposes.”
Action Steps
Write a book with a clear purpose: Defining your book’s goal — whether for lead generation, authority building, or personal legacy — ensures it delivers value.
Use your book as a lead magnet: Offering your book for free or at a discount attracts qualified leads and potential high-ticket clients.
Leverage media and PR opportunities: Securing TV, podcast, and speaking engagements enhances credibility and increases your book’s reach and influence.
Choose the right publishing path: Weighing traditional, hybrid, or self-publishing ensures you retain control, maximize profits, and align with your business goals.
Structure your book for conversion: Writing with a narrow, targeted audience in mind increases engagement and drives potential customers toward your offerings.
Sponsor for this episode...
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